Most job seekers I've worked with have heard of these so called curve-ball questions, where the interviewer gives you a hypothetical situation and asks you to provide a plan of action along with an explanation as to why. They understand these questions as an opportunity to display their creativity. What they often fail to see is that these questions also serve as a construct for interviewers to discover if you exemplify an entrepreneurial mindset and understand the problem solving process.
Dave Trott's Predatory Thinking shows readers how to out-think the competition through a combination of entrepreneurial thinking and creative problem solving. For starters, entrepreneurship is not just for small business owners, but instead a problem solving approach that needs to be adopted by professionals across all industries. It teaches us how to look at the world differently, and not just find solutions, but how to accurately identify problems. It allows us to look past the constructs we've been given, the projects assigned to us, and rules everyone else is following, and explore new possibilities. Unfortunately, too many of us get comfortable in following the rules for success and never venture beyond into that what-if region. Dave Trott attempts to remedy this for the thousands who've bought his book by showing there are no rules for success, only guidelines.
A brilliant and easy read, I not only suggest this for advertising professionals, but professionals seeking to enhance their creative ability, communication skills, and problem solving skills.