Ever noticed when you meet someone in person you later find yourself reading their tweets in their voice? A simple idea, yet very powerful when engaging your audience on Twitter. Take my meeting with Danielle Hohmeier, a social media and content strategist with Atomicdust. I met Danielle a couple of years ago through Twitter, but it wasn’t till this recent sit down for coffee where I had the pleasure to hear the voice behind her tweets. After our conversation, I found myself paying more attention to her online content. What was just another connection on my social networks became a voice of influence. Not that I would be making any life changing decisions at her suggestion, but if she posted a YouTube video, a new coffee shop in town, or anything remotely social in nature, I would be more inclined to click on it and take her opinion into account.
So this got me thinking; how do you create an online presence that engages its audience and increases the influential power of the brand? Danielle’s personal accounts were what prompted me to ask her for an interview, so what could your brand do to encourage your audience to learn more about you?
Every content strategy is unique for every brand, but something that remains the same among all influencers is their brand’s character can clearly be identified. Put simply, don’t come across as though some robot has hacked your account. Danielle often tells clients to imagine what boards they would use to fill out their Pinterest account, and use that as a starting place to identify the character of one’s brand. In other words, whether your social presence is for personal use or professional use, ask yourself what character attributes align with your brand. Would your character dress business professional, casual, or maybe even sport a punk-rock style? What furniture does your character’s home or office supply? What makes your character laugh? These type of questions will help build a persona for your brand and aid in creating a content strategy to help establish rapport with your audience.