When someone says bacon to you, what images pop into your head? There was a time when the word bacon was mentioned, all that came to mind was a side dish paired with my morning eggs, but now when I bite into one of those delicious strips of juicy pork heaven, I feel as though I’m consuming what it means to be American. I think of characters like the beloved Ron Swanson, a waving American flag, and just about any food wrapped in BACON!
So it should be no surprise that when I heard about the Bacon Club from my latest chat with Cori Wilson, the Account Director at Cannonball, I immediately signed up. Sure, I have a love affair with bacon, but what I love more is branding and advertising. The planning and creative ideation that goes into conveying your message to a targeted audience is what I live for. With direction from Cori and ideas from the creative team, Farmland Foods Bacon Club’s website can easily engage and resonate with their target audience. The site is open to anyone, but you need to sign up through an email or Facebook to be a member. With exclusive content such as video tutorials on how to build your own bacon football stadium, articles suggesting bacon is the new cracker, and contests and drawings to enter for bacon memorabilia, this club is a dream for all bacon lovers. This brand’s online presence is not just a good example of advertising, but a great one.