After learning that I had yet to take a tour, Mike Hill, the General Manager of the St. Louis TechShop location, convinced me talking about the space over coffee just wouldn’t do it justice, and told me that I should see it for myself. He was absolutely right. From the outside looking in, you can see a few of the maker spaces and common area, but without a proper tour you’ll miss out on the state of the art waterjet cutting system, the full wood and metal shops, the textiles and clothing production area, and much more. With 18,000 sqft of everything you could possibly imagine to manufacture just about anything, TechShop is definitely worth checking out.
So if you don’t label yourself as a designer, engineer, or maker type, you might be asking yourself why you would be excited about a space like this in St. Louis. The beauty is your title, occupation, education, none of it matters. All you need is a desire to learn and an ounce of creativity. Don’t feel you need to limit yourself to only using TechShop if you have an idea of what you want to make. Most makers have no idea what they want to create until they are introduced to the tools and resources at their disposal. For example, during my tour I met a young woman, who after learning how to use TechShop’s laser cutters, had the idea to reach out to the makers of Pokemon-Go for a license to make themed keychains. After securing a license and paying for materials, she started making an average of over $2,000 in profit each weekend from selling at various fairs and conventions.
Looking beyond the physical assets provided by TechShop, you’ll also gain the benefits that come with being part of a community of entrepreneurs, creatives, and makers. As Mike told me, being able to network with other patrons, all with their own expertise and knowledge waiting for you to tap into, adds another level to the value you gain when joining TechShop.
So what happens when you give the tools of the industrial revolution to the most creative people in your city? This is the idea behind TechShop. Granting access and training at an affordable rate to tools that would otherwise be cost-prohibitive for entrepreneurs, small businesses, and anyone with a creative itch to bring their creation to life.
You can be anyone from anywhere and create anything.
How To Get In Touch
If you’re interested in individual classes, memberships, event nights or corporate events, you can email firstname.lastname@example.org for more information. You can also follow TechShop St. Louis on Twitter and Facebook to stay up to day with their latest updates.
Will it stick? Will it spark engagement? Will it increase conversions? Will it achieve our desired outcomes and produce the results we are looking for? These are the questions we ask ourselves when creating exceptional creative work.
Creating a message that truly resonates with it’s intended audience is no easy feat, but what about the delivery of your message? I think we take for granted the work that goes into a great media strategy. Without having someone who knows how to ensure your message is in the right place at the right time all of the time, even the most creative work can fall flat.
Assuming you hired a rock solid agency to take this burden off your shoulders to create and execute your media strategy, how do you tell if it could have been better? Maybe your expectations were met or even exceeded, but the best of the best know that it’s not about being good, it’s about always looking for ways to be better. With the complexities that come with navigating the media supply chain, it can be cumbersome at best to take on a media audit internally. Your agencies might offer you an after action report, but asking for insights from those with vested interests in the outcomes of your media decisions are probably not the best resource to tap.
After chatting with Mike Solomon, the Chief Media Operations Officer for MMi, a St. Louis based media audit company, he explained to me that as an independent firm, they can maintain media and agency neutrality and deliver pure objectivity. However, these guys aren’t the type of firm you hire to tell you your bait sucks and your boat’s ugly, and leave it at that. As I gained the impression from Mike himself, their entire team is made up of those with an average of 20+ years agency and media experience. They practically have it in their blood to make sure your media delivers the right audience at the right time in the most efficient way possible. With reported spending anywhere from tens of millions to billions solely on media, MMi knows that at the end of the day their goal is is to deliver quantifiable insights that matter, helping clients optimize media planning efforts, and in essence, build a better boat.
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