Two college students are discussing their dreams and aspirations over coffee, and a stranger, maybe early 50’s, leans in out of curiosity to ask about their career goals. Surprised, the stranger is taken back at how motivated and driven these students are to escape the average 9-5 and create something for themselves. This notion that the 9-5 is even possible to escape is implausible for most members of the old guard. When they hear it, they often jump to the conclusion that those desiring a job outside these walls are either out of touch with what it takes to run a business or are too lazy to make a real contribution. For some, this might be an accurate assumption to make, but for those few movers and shakers of the millennial generation, this couldn’t be farther from the truth.
Launching on the 17th of August, comes Hierarchy, a blog for young millennials who want more than that average 9-5 job that awaits them upon graduation. After having met BreAnna Menendez-Phillips, a business and marketing student attending the University of Missouri St. Louis (UMSL), I was able to learn how Hierarchy came to be, where her and her co-founders intend on taking this newly created brand, and their motivations for doing so.
The name Hierarchy comes from this idea you often find when reading about celebrity status CEO’s and leaders who have built momentous organizations. It’s this idea of never being satisfied, and the desire to keep achieving beyond your own expectations; aim high, and keep aiming higher. With that said, posts published throughout the blog all relate back to investing in young millennials who hope to achieve career outcomes beyond the status quo. As Hierarchy continues to generate a following, BreAnna explained to me that the group plans to expand the blog’s brand into a platform that offers services for young millennials looking to do bigger and better things with their lives. With ideas ranging from providing personal branding and professional development services, to offering scholarships and startup grants to young entrepreneurs, the sky really is the limit for these young trailblazers.