We needed a cause, a movement, something that could unify the student body and enrich the SIUE community. After looking at other universities around the country, I identified sports as the culprit for bridging the gap between people of different backgrounds and ultimately creating stronger communities. Turning to our own SIUE Cougars for inspiration, I discovered a group of fans, who since the 70's, had called themselves the Red Storm. With this in mind, I approached Athletics with a proposal to build them an empire of a brand that would define SIUE pride as support for the SIUE Cougars. This in turn, would make Athletics the hub for all future SIUE pride related activities, and basically create a student engagement platform for Athletics to use at will. The empire I promised was Red Storm.
Brand Ambassador Promotions