Most job seekers I've worked with have heard of these so called curve-ball questions, where the interviewer gives you a hypothetical situation and asks you to provide a plan of action along with an explanation as to why. They understand these questions as an opportunity to display their creativity. What they often fail to see is that these questions also serve as a construct for interviewers to discover if you exemplify an entrepreneurial mindset and understand the problem solving process.
Dave Trott's Predatory Thinking shows readers how to out-think the competition through a combination of entrepreneurial thinking and creative problem solving. For starters, entrepreneurship is not just for small business owners, but instead a problem solving approach that needs to be adopted by professionals across all industries. It teaches us how to look at the world differently, and not just find solutions, but how to accurately identify problems. It allows us to look past the constructs we've been given, the projects assigned to us, and rules everyone else is following, and explore new possibilities. Unfortunately, too many of us get comfortable in following the rules for success and never venture beyond into that what-if region. Dave Trott attempts to remedy this for the thousands who've bought his book by showing there are no rules for success, only guidelines.
A brilliant and easy read, I not only suggest this for advertising professionals, but professionals seeking to enhance their creative ability, communication skills, and problem solving skills.
All it takes is a few people to start a movement, but what happens when the movement is in the wrong direction? It's easy to get behind ideas that resonate with us, but what does it take to correct these misled movements?
Malcolm Gladwell's latest book David and Goliath teaches us about the perceived underdogs that take on the status quo, and although they were laughed at and doubted for their new and sometimes radical ideas, how their thinking and actions were nothing short of carefully planned and calculated solutions to the obstacles they faced.
"Once an underdog claims success, do they remain labeled as an underdog or do they become the new standard?"
If we take another look at the story of David's fight against the giant Goliath, we can see that it wasn't so much that David was an underdog based on his physical ability, but that the doubt surrounding him was caused by the crowd's focus on the idea that the fight needed to be won in close quarters combat. While Goliath was calling for a challenger, both the crowd and Goliath assumed a brute would come forward and fight. To their surprise, David came forward. David had no intention on fighting in close quarters. Using his skills as a slings-man, he knew he could kill Goliath from a distance. This concept had never entered the crowd's mind. Their close-minded thinking is what labeled him as an underdog in this fight.
Problem solving takes someone who knows how to analyze a situation beyond the influence of others, no matter how far their social influence reaches. Gladwell's book David and Goliath shines light on these problem solvers who stood against the misled movements of their time. Analyzing both sides of the coin, he shows us how problems are often misinterpreted, and how the underdogs come in to remedy those misinterpretations. If you haven't picked up a copy already, I highly recommend you do so.